Lori S. Hultin has spent her career developing successful public relations, marketing and social media programs for a wide variety of technology companies, as well as individuals and organizations in the sports and athletic fields. Lori’s writing skills have helped her craft the perfect press release for her clients, but have also landed her numerous writing projects from sports stories to published fiction.

With an eye for detail and a passion for great storytelling, Lori’s writing has helped launch products and services for technology giants like IBM, Cisco and HPE and has assisted non-profit organizations such as competitive swim clubs craft the right messages to aid them in successful recruiting and fundraising. Her blogging and social media activities in the hockey world have attracted a legion of dedicated Los Angeles Kings fans and have helped promote the increasing involvement of women in the sport of hockey.